When I started IAHIP, I wanted to stay away from tourist traps and well-known spots as much as possible. I think it's important to follow your own path; I don't want to go where everyone else has already been, and I don't need to read a blog about Applebee's to know I like boneless buffalo wings. When I decided to take my mission on the road, there was only one place to go. A place off the beaten path, where I could eat comfortably without a bunch of outside distractions. Somewhere undiscovered and modest, where the food stands for itself and doesn't need a theme or concept to attract customers.
So, I went to Times Square.
The Counter is a chain of burger restaurants founded in California in 2003. The basics: customers receive a "Build Your Own Burger" sheet on a clipboard and check off what they want their sandwich to be. From Applewood smoked bacon, to grilled pineapple, to spicy pepperoncinis (I don't even know what these are!), you get plenty of options to make the burger of your dreams. According to The Counter, there are over 312,000 possible burger combinations. But all the options in the world might not amount to a fantastic sandwich, so I put pencil to paper and tried to come up with my perfect burger.
I started with 2/3 pounds of beef on a normal hamburger bun. Daring! I thought I'd spice it up with some Jalapeno Jack Cheese, and went with coleslaw, hard-boiled eggs, lettuce, and tomatoes as my toppings. I finished up with The Counter's sweet BBQ sauce, ordered the "Fifty-Fifty" plate of French Fries and sweet potato fries and a Saranac root beer, and waited for my custom burger to arrive.
I'll be honest, I expected the Counter to be all flash and no substance. A Times Square burger joint, with a gimmick no less? But I chose The Counter based on a friend's recommendation, and I'm glad I did. The burger was awesome: cooked exactly as I like it, stacked from grilled bun to grilled bun with toppings. The coleslaw was delicious and sweet compared to the spice of the jalapeno jack cheese. The hard-boiled eggs complemented everything perfectly. I'm a big fan of fried eggs as a burger topping, but hard-boiled eggs replicated the taste with none of the mess. The lettuce and tomato were crisp and fresh, and the grilled roll provided additional support and crunch for the massive burger. The sweet BBQ sauce gave the burger a different, smoky flavor, but worked well with all the other toppings.
The fries? Meh, basic shoestring fries, basic seasoning, nothing special. Sweet potato fries were ok, if you like that sort of thing. If you're going to The Counter for fries, well, you're missing the point a bit, but enjoy. If you're going to The Counter for root beer, however, you're in luck. The Counter serves Saranac Root Beer, a favorite of myself and many others. Saranac is so smooth and creamy, and was the perfect soda to wash down this mountain of a burger.
I recommend The Counter as a legit burger joint despite the gimmick and location. They make a really good burger with distinct toppings and sauces. If you're in New York, and in Times Square, put your camera down, stop being such a tourist, and try The Counter.
